Course Coordinator & Module Leader

Amber believes in the power of marketing to drive positive social changes. She brings over 20 years of industry experience, running her own agencies and consultancies, along with 18 years of academic researching and lecturing to undergraduates and postgraduates.

She has, in her career, interviewed more than 1000 communications hopeful candidates, and is passionate about employability, opportunity and creativity. She is also a stickler for attention to detail and enjoys the thrill of innovation and emerging trends.

Students who work with her can expect energy, enthusiasm and liberal doses of common sense, coupled with the wisdom of academic enquiry and the drive of professional practice. By the time they graduate, students on the MA in Marketing and Digital Communications will be challenged, motivated and equipped with the tools and skills to meet our global marketing challenges.

Four of Amber's career highlights

  • Graduates with a degree in English and Media and immediately sets up her own marcomms agency, with just £200 in the bank, in the 1980s
  • Secures key accounts in the UK with publishing giants such as BBC Worldwide and Northcliffe News
  • Falls in love with academia whilst pursuing an online part time masters in Social Sciences
  • Designs and delivers a framework encompassing 6 undergraduate and 3 postgraduate communications degrees for the Media School at Bournemouth University
  • Joins Falmouth University and embraces the world of distance learning for postgraduates
  • Currently pursuing a PhD in online identity and self-presentation

A little advice?

Watch all the advertising! Seriously. Do not skip the ads whilst you are watching the television or browsing online – the ads are usually the best bits and certainly have more creativity and wit in them than some prime time viewing. We are exposed to at least 3000 advertising messages per day in urban areas – take notice of some of them, take pictures, grab screenshots, make notes, remember the ones you love and the ones you hate. Think about the problems they are trying to solve for the consumer. To think like a marketing practitioner you must know what is already out there. Your job is to do it better.