An established academic and practitioner in advertising and digital media.
Amber believes in the power of advertising to make the world go round. She brings over 20 years of industry experience, running her own agencies and consultancies, along with 15 years of academic researching and lecturing to undergraduates and postgraduates. She has, in her career, interviewed more than 1000 advertising hopeful candidates, and is passionate about employability, opportunity and creativity. She is also a stickler for attention to detail and known to correct the spelling on dinner menus. Students who work with her can expect energy, encouragement and liberal doses of common sense, coupled with the wisdom of academic enquiry and the drive of professional practice. By the time they graduate, advertising students on the MA in Advertising Strategy and Planning will be challenged, motivated and equipped with the tools and skills of the advertising trade.
Amber Career highlights
- Graduates with a degree in English and Media and immediately sets up her own advertising agency, with just £200 in the bank, in the 1980s
- Secures key accounts in the UK with publishing giants such as BBC Worldwide and Northcliffe News
- Falls in love with academia whilst pursuing an online part time masters in Social Sciences
- Just about to submit a Phd in online identity and become a Doctor of Philosophy
A little advice?
Watch the advertising! Seriously. Do not skip the ads whilst you are watching the television – the ads are usually the best bits and certainly have more creativity and wit in them than some prime time viewing. We are exposed to at least 3000 advertising messages per day in urban areas – take notice of some of them, take pictures, make notes, remember the ones you love and the ones you hate. Think about the problems they are trying to solve for the consumer. You will start to think like an advertising strategist and planner.
Connect with Amber
Linkedin: Amber Burton