New trends in App Development

Tue 1 Dec 2020

The world of app development is becoming vaster year upon year in our day-to-day home lives and work lives alike, 250 billion free apps being downloaded in 2017 alone. We take a look at the app development trends that matter in 2018.


The increasing popularity of cloud-based apps

‘Cloud’ has grown into one of the major buzzwords of the past few years and it’s no surprise why; Forbes predict that the total global public cloud market will grow to $178 billion in 2018 (up from $146 billion in 2017). Furthermore, according to a report titled ‘Predictions 2018: Cloud Computing Accelerates Enterprise Transformation Everywhere’ by Forrester, it is predicted that 50% of global enterprises will make use of at least one public cloud platform to drive digital conversion. Such platforms include Dropbox, Google Drive and Box.  

Wearable apps market will grow

The wearable apps market has a compound annual growth rate of 49.7 % for the years between 2017-2023, so it’s no wonder people are looking twice at wearable apps. The most prevalent area where wearable technology is concerned is health and fitness, so expect to see more calorie counter-style and garminesque apps come your way.

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A surge in augmented reality in mobile apps

AR examples like Pokemon Go continue to attract millions of installs, though the concept of AR is not simply for leisure. Combined with an AR feature, Google Translate allows you to launch camera mode within the software to take a photo of words you don’t understand; the tech is then used to translate the printed lines. Other examples outside the realms of AR for entertainment, stores like IKEA have been using AR, giving users to the option of furnishing their home with the technology. Interestingly, the growth predictions for AR have typically been a lot higher than for VR (virtual reality).

More personalisation

In taking a look at the screenshot below, it is clear to see that many users are looking for a more human-like online experience – this has already been characterised by Facebook’s introduction of Facebook Zero earlier this year, an addition that places more focus on person-to-person rapports on the platform. Airbnb is a successful example of increased personalisation, monitoring users’ preferences, travel and plans and generating the most personalised experience from this data.

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