Master Online Event Marketing with an MA in Event Management

Tue 1 Dec 2020

Develop Full-Scale Digital Marketing Plans with an MA in Event Management
A Masters Degree in Event Management Will Help You Get to Grips with Social Media
Using Digital Tools to Gain a Better Understanding of Your Event Audience

These days, most professionals are well aware of the importance of incorporating online promotion into your event management activities. Most of your audience will likely hear about your events on the web, and ensuring a visible digital presence is essential to creating a buzz around conferences, concerts and other public occasions.

Unfortunately, it isn’t always easy. The landscape of digital marketing is constantly changing, with new tools, rules and best practices evolving all the time. As a result, even established professionals who have some experience in the area can find themselves having to relearn and update their skills.

A masters degree in event management can offer valuable guidance in this area, with expert industry instructors offering the latest and most up-to-date training in the field, and preparing students to become lifelong learners, continuing to develop themselves professionally throughout their careers.

Develop Full-Scale Digital Marketing Plans with an MA in Event Management

A comprehensive digital marketing campaign is a constant and concerted drive to maintain your visibility on the web, attracting customers by providing interesting and engaging content of real value across multiple platforms.

Students pursuing their masters degree in event management at Falmouth receive a comprehensive overview of the fundamental components of an ongoing online marketing strategy. And since many students are actively working in the event industry as they complete their training, they can put this knowledge into practice straight away, instantly seeing the benefits of their efforts.

events management postgraduate course

  MA in Event Management students learn to plan all stages of a digital marketing campaign

A Masters Degree in Event Management Will Help You Get to Grips with Social Media

Studying for an MA in event management can also be a great opportunity to refresh your knowledge of social media, familiarising yourself with current best practices for marketing your events on popular platforms like Facebook, Instagram and Twitter, as well as learning more about marketing through exciting emerging sites such as Snapchat and Tumblr.

Studying for an MA in event management can be a great opportunity to refresh your knowledge of social media, and familiarise yourself with current best practices.

Not only that, but through regular online critiques and discussions with your classmates, you’ll have the chance to discuss ideas with events professionals from all over the world, introducing you to different perspectives and helping you generate new and exciting ideas to get your events noticed on the web.

Using Digital Tools to Gain a Better Understanding of Your Event Audience

As they continue to change and evolve, digital marketing tools aren’t just providing event managers with new and exciting ways of reaching their audience, but also with more efficient and insightful methods of measuring and improving their campaigns.

By measuring user engagement with their online content, students can gain a much clearer understanding of who their audience is and what they are interested in, helping you to gauge what sort of content will appeal to certain demographics and attracting more people to your events.

Digital tools allow event marketing professionals to gain valuable insights into who their audience is and what they are interested in.

Not only that, but making use of the wealth of data provided by modern analytics tools can help you produce better, more targeted advertising, resulting in more cost-effective campaigns.      

MA in event management students                

Event management professionals can use digital tools to find out more about customers

Considering events management postgraduate courses?

Contact Falmouth for more information about our flexible learning MA programme!

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