The Creative Conscience Award is a yearly competition which spotlights exceptional design projects with a positive social impact. Tony’s agency entered the 2020 design competition with a concept for a self-help app for emergency service workers.
“The design and function of the app needed to stay as simple as possible,” Tony explained to us. “If there were too many stages for a user to get from one end to the other […] they simply weren’t going to do it. It needed to be quick and easy to use.”
The app, titled OPPO, is designed to act as a personal journal. It strives to help emergency workers monitor their stress levels and mood changes, thereby bettering their understanding of the triggers that negatively affect their mental state.
OPPO’s design also includes a chatbot feature which uses machine learning to help users navigate difficult moments, or encourage them to connect to a relevant helpline.
Speaking on how he manages his work with Severn while also earning an MA, Tony shared that tackling both has only benefitted his practice more.
“There’s never any burning the midnight oil to keep up. You do have to stay on top of things, but it just keeps you on your toes. […] The course helps me in my current studio because it’s given me new ways of thinking, new ways of working – it’s shown me that you can always push an idea that little bit further to get a better result.”
If you’re looking to hone your design capabilities, our part-time, online Graphic Design MA can provide the flexibility you need to develop your practice while still tending to your career.