Career options with an MA Advertising Strategy & Planning

Tue 1 Dec 2020

With Falmouth Flexible’s online MA Advertising Strategy & Planning – accredited by the Chartered Institute of Marketing (CIM) – you’ll be gaining not only a world-class masters degree in advertising, but also a CIM professional qualification.

Here are just some of the many career options available to you once you’ve successfully completed the course:

1. Advertising account executive/manager

Working as an advertising account executive/manager within an advertising agency, you’ll be the vital link between your agency and its clients. To be successful in this role, you'll need to gain a deep understanding of your clients’ individual needs, so you can help them achieve their marketing goals. This will involve liaising closely with them on a day-to-day basis, and managing their advertising campaigns to ensure they’re completed successfully, on-time and within budget.

As an advertising account executive/manager, you’ll use the knowledge and skills gained from your MA Advertising Strategy & Planning to:

• Identify and discuss advertising needs with clients

• Develop effective advertising campaigns that meet clients’ needs and budgets

• Liaise with media, creative staff and other stakeholders to execute successful advertising campaigns • Manage campaign costs and budgets

• Monitor the performance of advertising campaigns and create relevant reports

• Participate in advertising pitches to help attract new business

What salary can you expect to earn in this role?

Senior account executives and managers can expect to earn around £30,000 to £40,000 a year, with account directors and senior account directors earning up to around £55,000 and £65,000 a year, respectively.

2. Advertising account planner

A highly-creative and strategic role, as an advertising account planner, you'll be responsible for creating the communication strategies behind successful advertising campaigns. This will involve making sure you target the right audiences for your campaigns, as well as identifying the tone-of-voice and messages you want to convey throughout each campaign. As the creative mind behind your clients’ advertising campaigns, you’ll set the plans in motion for the creative development of advertising campaigns. Utilising market data, qualitative research and product knowledge to create formal briefs, you'll ensure creative teams develop the right campaigns to reach the right customers for your clients.

As an advertising account planner, you’ll use the knowledge and skills gained from your MA Advertising Strategy & Planning to:

• Liaise with clients to identify their needs and develop creative ideas to reach their target audiences

• Brief in creative teams, account managers and other stakeholders with campaign strategies and requirements

• Research and analyse a range of marketing data, including demographics, socio-economics and competitor analysis, to gain a deeper understanding of your client’s product and market and to inform your advertising campaigns

• Commission external stakeholders to conduct qualitative and quantitative market research for informing advertising campaigns, such as focus groups and questionnaires

• Determine the effectiveness of advertising campaigns by analysing sales data and customer feedback

What salary can you expect to earn in this role?

Senior advertising account planners can expect to earn around £30,000 to £45,000 a year, with senior directors earning over £100,000 in some cases.

3. Marketing executive

A career as a marketing executive is perfect if you want a varied role where you can combine your excellent communication skills and commercial understanding with your ability to think strategically and creatively. As a marketing executive, you'll be involved in marketing campaigns to promote a client’s product, service or idea in a variety of ways, including:

• Research

• Planning

• Advertising

• Public relations

• Media liaison

• Sponsorship

• Event management

Since most organisations have a marketing department – whether they’re in the public or private sector – you could be working as a marketing executive across a range of interesting areas, including banking and finance, retail, media, health, education and charitable organisations.

As a marketing executive, you’ll use the knowledge and skills gained from your MA Advertising Strategy & Planning to:

• Develop innovative ways to create awareness around your client’s brand

• Effectively communicate with your client’s target audience to build strong customer relationships and attract new customers

• Conduct market research to develop well-informed and strategic marketing plans and campaigns

• Liaise with internal and external stakeholders to create marketing tools such as websites, brochures, and online/offline advertisements

• Write and proofread creative marketing copy for various online and offline campaigns

• Manage social media channels to promote audience engagement • Organise and attend marketing events such as conferences, exhibitions, and product launches

• Source and secure sponsorship deals

What salary can you expect to earn in this role?

Senior marketing executives can expect to earn around £30,000 to £45,000 a year, with marketing managers earning up to £60,000. Marketing directors can expect to earn from around £60,000 to over £100,000.

Falmouth Flexible’s online MA Advertising Strategy & Planning is 100% online, so you can gain a world-class, CIM-accredited masters degree in advertising while you work full-time. 


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