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Pursuing a Career in Sporting Events with a Master's Degree in Events Management
Attract Spectators with Creative Theme Nights after Your Event Management Master's Programme
Leveraging your Master's Degree in Events Management to Create Celebratory Athletic Events
Whether it's a local event or an international competition, successful sports event management depends on effective leadership, planning, organisation, communication, and creativity. People around the world are incredibly passionate about sports and some events are in such high demand that a single ticket will cost thousands of pounds. Coordinating so many technical and logistical elements to deliver a satisfactory experience for big crowds is no small task, but sports event managers do all this while finding creative ways to grow the overall brand.
Athletic events are a unique form of entertainment that may generate significant income for not only the sports organisations involved but also local restaurants, hotels, and other businesses. To sustainably attract sufficient attendees for ongoing sporting events and convert them to loyal regulars, top event managers are always seeking creative new ways to stimulate excitement in addition to ensuring that all aspects are running smoothly and efficiently.
Master's students on Falmouth Flexible's Creative Events Management course acquire the international events expertise to produce pioneering events for increasingly discerning audiences. Read on for more information about this career path and some inspiring examples of creative approaches used in recent athletic events.
Pursuing a Career in Sporting Events with a Master's Degree in Events Management
Event planners work with teams of varying sizes to arrange every detail surrounding the sporting competition, which requires superior interpersonal and organisational skills and the ability to stay calm under pressure. Professionals in this field may be responsible for arranging lodging and transportation for the athletes, maintaining the facility and security, working with tickets and concessions teams, and communicating with the media.
As you progress in your career, you'll assume greater responsibility for coordinating the event team to satisfy both sponsors and spectators. The event director will work directly with the team or athletic association to determine their goals, often negotiating with sponsors and coordinating with venues to optimise profitability and satisfy stakeholders. Strategic planning is necessary to promote long-term success and to identify effective promotional initiatives.
Attract Spectators with Creative Theme Nights after Your Event Management Master's Programme
Professionals with a Master's degree in events management seeking to keep spectators engaged in this age of escalating distraction need to apply some out-of-the-box thinking. This particularly applies to football, cricket, and other recurring events that have to draw fans to numerous matches over the course of a sporting season.
Many professional teams create fun theme nights that may appeal to their target audience to attract spectators. Minor league baseball teams in the United States are especially inventive in this regard, aligning with corporate partners for giveaways or referencing trendy popular culture. The Brooklyn Cyclones, winners of consecutive Promotion of the Year awards, have hosted nights themed after the TV show Seinfeld and a hidden-camera show called Impractical Jokers.
One theme night called "Ambush Baseball" involved surprising two local youth baseball teams:
Leveraging your Master's Degree in Events Management to Create Celebratory Athletic Events
More and more sporting event managers are taking their entertainment value to the next level by involving live music and other multimedia interaction. For instance, the Color Run is an unusual non-competitive mini-marathon held around the world that claims to be "The Happiest 5k on the Planet." Participants raise funds for charity while running and dancing their way to the finish line, all while being doused in colour at each kilometre.
Each event features social activities before and after, including group Zumba and dancing to DJs, to encourage participants to bring their friends and have an unforgettable time. Students in an event management Master's programme can learn from such examples to expand their audience, integrating emerging developments in technology and market preferences to deliver unique events that keep participants coming back.
Are you interested in earning a Master's in Event Management online?
Contact Falmouth University to explore our MA in Creative Events Management, enabling you to learn flexibly as you become a creative and entrepreneurial management professional.
