5 Benefits of Pursuing an MA in Advertising Strategy & Planning

Tue 1 Dec 2020

1. Develop a Consumer-Oriented Approach with an Advertising MA
2. Build Your Network and Communication Skills from an Advertising Perspective
3. An Online Master’s Degree in Advertising Provides Mentorship Opportunities
4. An MA in Advertising Strategy & Planning Encourages a Big-Picture Vision in Your Work
5. Gain Hands-On Experience & Develop a Project during Your Course

As a fundamental pillar of the marketing industry, advertising is an incredibly relevant and important discipline. According to the AdMission, advertising is a $540 billion business with an average growth of 4% globally and 5% in the UK and is responsible for more than 250,000 jobs in the UK. Suffice to say, advertising is an industry with many opportunities for driven, qualified professionals to make their mark.

However, advertising also has a competitive job market, which means standing out from the crowd is a critical success factor. A Master’s Degree can be a great way to establish your expertise and demonstrate to potential employers that you have both advanced knowledge in the field of advertising and the work ethic required to successfully complete high level academic work. An Advertising MA also provides you with valuable skills and opportunities that can ensure that the financial investment in your education pays off in career benefits. Read on for five value-added benefits of earning your Advertising MA at Falmouth University. 

1. Develop a Consumer-Oriented Approach with an Advertising MA

A Master’s Degree in advertising can help you learn to orient your skills and knowledge around the needs of the consumer. Media and advertising consumers are becoming increasingly critical and have come to expect more from their brand relationships. The content offered in Falmouth’s course can help you gain the insight you need in order to meet these expectations in the creative and strategic sides of your advertising efforts, a skill sure to impress hiring managers.

2. Build Your Network and Communication Skills from an Advertising Perspective

Having connections in the advertising industry can be beneficial to you both in the search for employment and in your advertising work. An online Master’s Degree in Advertising can have a surprising number of opportunities to connect with your classmates and instructors, building your professional network and opening doors to potential employers and professional connections. For instance, Falmouth hosts optional biannual workshops in various global locations where you can learn and connect face-to-face with other up-and-coming advertisers from your course.

online master’s degree in advertising image

Communicate and connect with the driven individuals studying and teaching on your Falmouth course

3. An Online Master’s Degree in Advertising Provides Mentorship Opportunities

Despite being online, Falmouth’s MA in Advertising Strategy & Planning provides students with many circumstances in which they can interact with the experts that teach their courses. The Flexible learning approach includes group and individual tutorials as well as peer and tutor critiques, both of which allow for ample instructor engagement that can help guide students toward career success.

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Receive expert guidance when you study with Falmouth’s Flexible Learning course

4. An MA in Advertising Strategy & Planning Encourages a Big-Picture Vision in Your Work

Advanced degrees set you apart from others in the job market in part because they allow you to move beyond technical skills and into a macro, strategically driven approach to the craft of advertising. Falmouth’s Advertising MA can help students develop such a perspective through its Communication Strategy & Creative Development, Media Strategy & Channels, and Agency Practice & Management modules.

5. Gain Hands-On Experience & Develop a Project during Your Course

A Master’s degree in Advertising is not a purely theoretical or academic exercise. In fact, it can offer opportunities to build hands-on job skills that can show employers that you don’t just talk the talk—you can walk the walk, too. For students in Falmouth’s flexible course, 1/3 of their credits are comprised of a final Major Project through which they can apply their newfound advanced knowledge in a way that best represents their interests and strengths and shows potential employers exactly what they are capable of.

Are you interested in earning your Advertising MA?

Contact Falmouth University to learn more about our Flexible Learning courses.

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