START: 29 APRIL 2019
5 HOURS A WEEK
Content Creation: Blogging, Vlogging & Beyond
These days, content creation including blogging and vlogging isn’t just a hobby, it’s a major business, even challenging the likes of television in terms of entertainment value.
Stars of content creation command thousands of loyal followers, and in turn large sponsorship deals, thanks to a relatively new industry that supports audiences’ appetites for quality content; whether that's presented via blogs, website pages, social media posts, newsletters or indeed, video blogs.
Anyone can create content with a mobile phone and PC but few reach followers beyond their own social circles. What are the secrets of successful content creation? How do you stand out from the competition to make a big impact? How can you ensure that what you publish is effective and how can you create engaging content that attracts new followers?
Why this course?
This six-week online course will answer all these questions and give you an insiders know-how on how to position your blog or vlog, create engaging content, and scale your activities to keep up with your growing follower base, transforming your personal online presence or your business.
Whether you have a passion you want to share with the world via a blog or vlog, or have content creation as part of your job, the course will provide you with an essential guide to managing blog/vlog spaces, creating a growth plan for your content, and optimising the tools available to you so that the content you publish can reach its full potential.
You’ll be taught by industry-leading experts in digital marketing, and collaborate with your peers and get constructive feedback from your tutors throughout the course to help make sure you’re on-track.
What you’ll learn
- How to define your blog/vlog’s purpose, audience and brand
- Benchmarks: who are the most relevant bloggers/vloggers in your sector, and what models of operation do they use?
- Developing a strategy and business plan: defining your vision for the future and planning the steps to achieve it
- Crafting the perfect online environment: layout, SEO, and media options
- Making money: advertising and brand collaborations, invoicing, legal and brand considerations
- Content curation: sourcing images and writing/filming content
- Takeaways: key lessons learnt and ways into networks
Your course lead
An established and experienced published writer and teacher.
Sophie began her career by assisting in developing, and delivering, the digital strategy for global brands including L’Oreal, Harrods and Sky. She has also lectured in Marketing at the University of the West of England, and at the University of East London.
In 2015, she was selected to undertake a fully funded PhD to examine the practices, and challenges for full time vloggers in the UK. Her industry experience and academic background means she is able to offer practical advice for creating and sustaining a blog or a vlog, whilst allowing students to think critically about the nature of these media. Underpinning content creation in this vein allows students to be creative and reflexive, and to build something really unique and special, whether it is for their business or just for themselves.
Find out what it takes to create better online content