A career in events management is a great way to tap into your creativity. The events industry is dynamic and loaded with opportunities to work in events of all shapes and sizes – whether they’re in person or virtual. 

As a graduate of the MA in Creative Events Management, you’ll possess key insights in international perspectives, adaptability, futureproofing – with the practical know-how needed to succeed in a career in events management.

Whether you’re already working in the industry and want to progress or diversify, or you’re looking for a route into events, you’ll have several areas to explore:

Events managers or coordinators in the music industry will typically focus on the planning, delivery, and execution of music festivals, live events, and gigs. It’s a wide-reaching area where you could find yourself working amongst all types of music; including contemporary musicians, experimental collaborations, and orchestras from around the world.

If you choose to work in the planning and delivery of weddings, you may be part of a marketing team at a hotel or country house. These roles concentrate on managing suppliers and caterers, creatively setting up event rooms, managing budgets, and coordinating the end-to-end running of a successful wedding.

Usually responsible for managing an events portfolio of stage shows and theatre productions, an events manager in theatre will work collaboratively with technical and production managers. If you choose to work in the theatre industry you could have opportunities to be involved in creative and cultural organisations locally and internationally.

Organisations in this sector are often driven by fundraising concerns. A well-planned gala, fundraising drive, or donations campaign can determine a non-profit’s operating capacity for the year. Planning and delivering events with a key emphasis on securing funding from either individuals or businesses, event experts work closely with trustees and volunteers to ensure events build relations with the most suitable organisations and donors.

The fast-paced corporate events industry includes seminars, trade shows, networking events, and product launches. Corporate events managers use their keen project management skills to coordinate internal meetings and events for staff and clients. You could be securing venues and budgets, as well as focusing on health and safety and accessibility.

Equipped with logistical know-how and contextual insight, graduates are in peak condition to plan and manage sports and athletic events. Planning and coordinating sporting events can entail brand sponsorship, close client relationships, and the opportunity to create innovative sporting tournaments and campaigns.

An events manager in hospitality typically focuses on parties, social events, and functions in places like bars, restaurants, and nightclubs. Along with the usual events planning and coordination, there’s generally particular focus on sourcing entertainment and food and drink. You’ll use your creativity to deliver a great guest experience in a range of leisure and entertainment venues.

You could use your wide range of skills gained in the MA Creative Events Management to start and run your own events agency. In this role you could provide a whole host of services including ideation, event design and production, consultancy, marketing, and PR. You’d have the opportunity to flex your entrepreneurial skills and gather an impressive portfolio of clients. 

All MA in Creative Events Management graduates receive certification as A Greener Festival Stage 1 Assessor, which will allow you to conduct environmental assessments of events all across the world. This includes evaluating the environmental impact of an event and working to reduce this via things like responsible venues, going plastic-free, locally sourced materials, and sustainable recycling programmes.

As part of the Creative Practice in Event Design module, you'll gain a certificate in Disability Equality Training for Live Events, accredited by Attitude is Everything.  Exploring areas such as access provision, accessible marketing materials, and your responsibilities under the 2010 Equality Act, you'll have the knowledge and tools to deliver inclusive and accessible events to deaf and disabled people.

Every business in any industry could run events, so the possibilities are endless for those working in events management. MA in Creative Events Management graduates have the freedom to pursue a career path that aligns with their individual interests and goals.

I'm a Research Associate at the Institute of Tourism and Leisure at the University of Applied Sciences (UAS). Thanks to my MA, I deepened my knowledge of cultural, sociological, political and event-related topics, which enriches the practice-oriented tourism and leisure research conducted at UAS.

Onna Rageth, MA Creative Events Management graduate

Transferable skills

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Complex problem solving

Eden Sessions 2008, picture by Gabriel Szabo
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