Module Leader

Julia is the Global Media Planning Leader and is co-supervising students’ final Major Projects.

At the same time, Julia is carrying out post-doctoral research on movie trailers as a form of advertising. She is particularly interested on how advertising helps consumers form perceptions about products and on the effect that those perceptions have on electronic word-of-mouth and on short-term revenue.

After finishing her undergraduate degree in Drama with English, she went on to obtain her MSc in Management with Marketing, which helped her secure a job in the entertainment production industry. Still spending her evenings on research projects with colleagues from the University of Bath, she decided to return once more to the academia, and obtained her PhD in 2019.

Strongly believing in the collaboration between research and practice she was in the Organising Committee of the PhD to Consulting Conference 2018, an annual event targeted at research postgraduate students who wish to become consultants. When she’s not watching trailers or working on the course, she’s taking long walks with her Jack Russell or traveling around the Greek islands.

Four of Julia's career highlights

  • Graduates with a BA in Drama with English from Loughborough University to pursue a career in acting
  • Decides that she enjoys the production side of a movie more and pursues a MSc in Management with Marketing at the University of Bath, which leads her to her first job in the entertainment production industry
  • Realises that she spends more time doing research and writing papers, and re-joins the University of Bath as a PhD student Publishes her first peer-reviewed academic paper at the Journal of Advertising Research in her second year
  • Completes her PhD in 2019 and begins a post-doc at the University of Cyprus
  • Having completed several years in university teaching, she receives her Postgraduate Certificate in Higher Education in 2020

A little advice?

Carry a small notebook with you everywhere. You never know when a new idea might spring up. Write down the things that interest you, the ads you like, a campaign you might have seen and thought so clever. Watch the things around you and be inspired. And use us! We are not here to scare you; we are here to share our expertise with you and to learn from you as well!