Online Tutor

Samantha has a passion for event management, fresh ideas and a proven track record in the events industry. She has a varied and extensive experience in the sector – built up over a 20 year period. 

Beginning her career at the old Wembley stadium, Samantha organised events for BMW and F1 racing team to motivate and reward the high performing sales directors. 

Moving on to the Johnson and Johnson account at American Express, she organised Masterclass events for GPs and incentives for the top pharmaceutical reps all over Europe. 

Samantha lived and worked in Australia for two years organising events for the NSW Cabinet Office. In 2005, she set up a Wedding Planning business specialising in large multicultural weddings with 500-600 guests in prestigious venues in London and the South East. 

She set up Jonsam Events Ltd in 2007 and coordinates events for clients in Cambridge and East Anglia specialising in academic conferences. 

Four of Samantha's career highlights

  • Organising events at Darling Harbour Convention Centre in Sydney with beautiful views as the backdrop

  • Organising a multicultural wedding at the Grove in Hertfordshire which involved the groom arriving on a horse dressed in all his finery

  • Completing a PGCert at Anglia Ruskin University

  • Taking a group of drug representatives to Lake Como for an incentive and organising a gala dinner on a private island with fireworks .

A little advice?

The events industry can be fast-paced and long hours so make sure you look after yourself - eat well, sleep as much as possible and do things to relax when not working!  Network as much as possible which could lead to opportunities in the future and attend industry events to gain knowledge.