Introduction
Events play a decisive role across business, culture and sport. Managing increasingly discerning audiences, developments in technology and market shifts, demands skills and insight.
This masters degree will help you meet this need.
You will get access to international events expertise paired with academic rigour.
This will enable you to enhance your professional practice, creative perspectives and approaches, while critically evaluating current industry norms.
You will:
This course is for you if you’re currently working in events and looking to enhance your knowledge, or you’re working in a similar field and seeking a route into events.
You may be:
You should have:
We also accept a range of equivalent recognised English language qualifications. Candidates without a degree or formal qualification are still encouraged to apply.
For more information regarding equivalent international qualifications and Accreditation of Prior Learning (APL) please call us on +44 (0)1223 447713 or view our handy guide:
What you’ll learn
Understand event management and the business context in which events operate. Examine the impact of the digital economy on event management and design your own digital event. Consider the sustainability of events and undertake your own events research project.
Course structure
MA
You will need to complete four 30-credit modules and one 60-credit project (180 credits in total). All modules on the course are compulsory and must be passed in order to complete the award.
PGDip
You will need to complete four 30-credit modules (120 credits in total). All modules on the course are compulsory and must be passed in order to complete the award. A dissertation (major project) is not required.
Principles of Event Management & Research (30 credits)
The module is designed to introduce you to key themes that create the platform for understanding event management and the business context in which events operate.
This will include introductions to principles and practice of:
You will also acknowledge the potential impact of international variations in regulation and legislation when working with best practice examples.
Creative Practice in Event Design (30 credits)
You will learn key theories, concepts, techniques and considerations around event and experience design, including principles and practice of:
Digital Futures for Events and Events Marketing (30 credits)
The events industry is benefiting from technological developments and simultaneously being challenged by the digital economy.
You will look at this from a local, national and international perspective and identify fundamental sectoral issues and relevant theories.
You will then demonstrate knowledge gained by working in a group to design, implement and evaluate a digital event.
Sustainable Practice (30 credits)
The events industry operates globally and generates a wide range of environmental impacts.
You will look at the sustainability of events from a local, national and international perspective and identify fundamental sectoral issues.
You will consider varied approaches towards implementing sustainability, across event type, industry sector and country alongside the theoretical thread underpinning them.
Final Major Project (MA only) (60 credits)
In this module, you will undertake your own events research project. You will explore and analyse further a specialist area of contemporary events practice reflecting current theories and debates. In doing so you will initiate research that will inform your future career development.
This final module provides you with the opportunity to reflect on your learning on the course in relation to your personal objectives and professional development.
Principles of Event Management & Research (30 credits)
The module is designed to introduce you to key themes that create the platform for understanding event management and the business context in which events operate.
This will include introductions to principles and practice of:
You will also acknowledge the potential impact of international variations in regulation and legislation when working with best practice examples.
Creative Practice in Event Design (30 credits)
You will learn key theories, concepts, techniques and considerations around event and experience design, including principles and practice of:
Digital Futures for Events and Events Marketing (30 credits)
The events industry is benefiting from technological developments and simultaneously being challenged by the digital economy.
You will look at this from a local, national and international perspective and identify fundamental sectoral issues and relevant theories.
You will then demonstrate knowledge gained by working in a group to design, implement and evaluate a digital event.
Sustainable Practice (30 credits)
The events industry operates globally and generates a wide range of environmental impacts.
You will look at the sustainability of events from a local, national and international perspective and identify fundamental sectoral issues.
You will consider varied approaches towards implementing sustainability, across event type, industry sector and country alongside the theoretical thread underpinning them.
Final Major Project (MA only) (60 credits)
In this module, you will undertake your own events research project. You will explore and analyse further a specialist area of contemporary events practice reflecting current theories and debates. In doing so you will initiate research that will inform your future career development.
This final module provides you with the opportunity to reflect on your learning on the course in relation to your personal objectives and professional development.
With Falmouth Flexible, you access your course content, interactions with other students and tutors, and learning resources, through Canvas, an easy-to-use online platform.
You can access the course wherever you are in the world, and you can stop, pause and rewind lectures whenever you want.
Learning activities
Engaging learning activities will help you apply theory to practice. They could include:
Assessments
All assessments are taken and submitted online.
Assessment methods for the masters degree in Creative Events Management can typically include:
Student support
Throughout your studies, you’ll be supported by a student advisor. Their job is to answer any non-academic queries you may have, and they can be contacted via email, phone, text or WhatsApp.
They can show you around the online learning platform, guide you through enrolment, and give advice on managing your work/life balance.
As a Falmouth student, you enjoy an equal status to students studying on campus:
Teaching team
Designed with employer-focused learning at the core, our MA Creative Events Management team work with global organisations, staff and alumni to provide you with the breadth of experience and networks needed to accelerate your career.
The Sustainable Practice module for example, has been developed with A Greener Festival. This not-for-profit organisation works internationally with festival, events and venues to help them reduce the environmental impact of their work.
Guest lecturers have included:
“It was great to be able to do the assignments and combine them with my work at Carlsen Publishing House. For instance, I did a business plan and a sustainability audit on Carlsen’s paper usage.”
Meet the course team and find out more about the MA Creative Events Management course:
Up to twice a year, you’ll have the optional opportunity to meet your classmates and tutors in person. Dates and location of the events will vary. Events usually incorporate a weekend to accommodate busy schedules.
Previous Creative Event Management face-to-face events have included visiting the world-famous Christmas markets in Berlin.
The event included a series of activities that explored diverse aspects of the events industry with a focus on risk management as well as the intersection of sustainability, consumerism and tradition.
Using the lens of the Christmas market, students explored the event practice issues of risk management in large scale non-ticketed events, and sustainability, consumerism and tradition.
To help students explore these issues in context, they also met representatives from the Event Agency Berlin, one of the city’s leading event production companies.
They also met staff from Albamy and QTEvents, both SMEs based in Berlin offering international event consultancy and management services.
Find out more about face-to-face events on our student experience page.
Before you submit your application, please contact one of our course advisors so they can guide you through the process and ensure you submit the best application possible for entry into the course.
Call us on +44 (0)1223 447713.
Late applications may be considered if places are available.
For free advice, please contact our friendly and knowledgeable course advisors on +44 (0)1223 447713.
Total course fee
£10,900 (including £250 acceptance fee)
Payment options
Payment methods
Payments can be made online or by phone, using a credit or debit card, or by bank transfer.
Please visit our fees and funding page for more information or call us on +44 (0)1223 447713 to speak to a course advisor.
Application offers
We offer a range of bursaries, early application offers, and alumni discounts.
Loans
You may be eligible for funding from the UK Government.
Please visit our fees and funding page for more information or call us on +44 (0)1223 447713 to speak to a course advisor.
Total course fee
£10,900 (including £250 acceptance fee)
Payment options
Payment methods
Payments can be made online or by phone, using a credit or debit card, or by bank transfer.
Please visit our fees and funding page for more information or call us on +44 (0)1223 447713 to speak to a course advisor.
Application offers
We offer a range of bursaries, early application offers, and alumni discounts.
Loans
You may be eligible for funding from the UK Government.
Please visit our fees and funding page for more information or call us on +44 (0)1223 447713 to speak to a course advisor.
Bettina Snowden talks about her experience on the MA Creative Events Management course in our video.
If you have any questions about the programme, our experienced course advisors are here to help.
You can call our friendly and knowledgeable team on +44 1223 447713.
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