Key details
Award title
MA Creative Events Management (PGDip also available)
Awarding body
Falmouth University
Level
7
Duration
MA 2 years; PGDip 14 months
Mode of study
Online, part-time
Total MA course fee
£10,900
3 start dates a year
January, May and September
Next start date
25 January 2021
Welcome week
16 January 2021
Application deadline
11 January 2021

Introduction

Events play a decisive role across business, culture and sport. Managing increasingly discerning audiences, developments in technology and market shifts, demands skills and insight.  

This masters degree will help you meet this need.

You will get access to international events expertise paired with academic rigour.

This will enable you to enhance your professional practice, creative perspectives and approaches, while critically evaluating current industry norms.  

You will: 

  • Develop skills to design, plan, produce and manage events across the creative and corporate sectors 
  • Extend your career into event management 
  • Gain certification as A Greener Festival Stage 1 Assessor on completion of the A Greener Festival Assessor Training course, as part of the Sustainable Practice module 
  • As part of the Creative Practice in Event Design module, gain a certificate in Disability Equality Training for Live Events, accredited by Attitude is Everything.  

Who is this course for?

This course is for you if you’re currently working in events and looking to enhance your knowledge, or you’re working in a similar field and seeking a route into events.  

You may be: 

  • A corporate events manager who wants to be more effective and creative in event creation, production and marketing 
  • Working in creative event management company in a junior capacity and looking to move up in your career  
  • Currently working in the hotel, hospitality or MICE sectors 
  • A graduate looking to develop their specialist knowledge 
  • Planning to build your own events business.

Entry requirements

You should have:

  • An honours degree or Level 6 equivalent qualification 
  • If your first language is not English, proof of proficiency in English (minimum overall score of IELTS 6.5 with at least 6.0 in Reading, Writing, Speaking and Listening or TOEFL IBT (Internet Based Test) with a minimum of 88 overall and at least 21 in all 4 components). 

 

We also accept a range of equivalent recognised English language qualifications. Candidates without a degree or formal qualification are still encouraged to apply.

For more information regarding equivalent international qualifications and Accreditation of Prior Learning (APL) please call us on +44 (0)1223 447713 or view our handy guide: 

APL guide

Course details

What you’ll learn

Understand event management and the business context in which events operate. Examine the impact of the digital economy on event management and design your own digital event. Consider the sustainability of events and undertake your own events research project.  

Course structure

MA 

You will need to complete four 30-credit modules and one 60-credit project (180 credits in total). All modules on the course are compulsory and must be passed in order to complete the award. 

PGDip 

You will need to complete four 30-credit modules (120 credits in total). All modules on the course are compulsory and must be passed in order to complete the award. A dissertation (major project) is not required. 

Module one

Principles of Event Management & Research (30 credits) 

The module is designed to introduce you to key themes that create the platform for understanding event management and the business context in which events operate.

This will include introductions to principles and practice of: 

  • Concept development & associated theory 
  • Business planning & finance 
  • Health & safety assessment 
  • Legal considerations 
  • Marketing theory 
  • Operational delivery 
  • Event impacts and evaluation.  

You will also acknowledge the potential impact of international variations in regulation and legislation when working with best practice examples.  

Module two

Creative Practice in Event Design (30 credits) 

You will learn key theories, concepts, techniques and considerations around event and experience design, including principles and practice of: 

  • Approaching the conception and delivery of the event, engaging a range of senses 
  • Audience flow and focal points during the event 
  • The differentiation between various stakeholders and expectation, including designers, creative agencies, set designers and producers 
  • Creativity of stages and construction.  
Module three

Digital Futures for Events and Events Marketing (30 credits) 

The events industry is benefiting from technological developments and simultaneously being challenged by the digital economy. 

You will look at this from a local, national and international perspective and identify fundamental sectoral issues and relevant theories. 

You will then demonstrate knowledge gained by working in a group to design, implement and evaluate a digital event.  

Module four

Sustainable Practice (30 credits) 

The events industry operates globally and generates a wide range of environmental impacts. 

You will look at the sustainability of events from a local, national and international perspective and identify fundamental sectoral issues.

You will consider varied approaches towards implementing sustainability, across event type, industry sector and country alongside the theoretical thread underpinning them.  

 

Final major project (MA only)

Final Major Project (MA only) (60 credits)

In this module, you will undertake your own events research project. You will explore and analyse further a specialist area of contemporary events practice reflecting current theories and debates. In doing so you will initiate research that will inform your future career development.

This final module provides you with the opportunity to reflect on your learning on the course in relation to your personal objectives and professional development.

Principles of Event Management & Research (30 credits) 

The module is designed to introduce you to key themes that create the platform for understanding event management and the business context in which events operate.

This will include introductions to principles and practice of: 

  • Concept development & associated theory 
  • Business planning & finance 
  • Health & safety assessment 
  • Legal considerations 
  • Marketing theory 
  • Operational delivery 
  • Event impacts and evaluation.  

You will also acknowledge the potential impact of international variations in regulation and legislation when working with best practice examples.  

Creative Practice in Event Design (30 credits) 

You will learn key theories, concepts, techniques and considerations around event and experience design, including principles and practice of: 

  • Approaching the conception and delivery of the event, engaging a range of senses 
  • Audience flow and focal points during the event 
  • The differentiation between various stakeholders and expectation, including designers, creative agencies, set designers and producers 
  • Creativity of stages and construction.  

Digital Futures for Events and Events Marketing (30 credits) 

The events industry is benefiting from technological developments and simultaneously being challenged by the digital economy. 

You will look at this from a local, national and international perspective and identify fundamental sectoral issues and relevant theories. 

You will then demonstrate knowledge gained by working in a group to design, implement and evaluate a digital event.  

Sustainable Practice (30 credits) 

The events industry operates globally and generates a wide range of environmental impacts. 

You will look at the sustainability of events from a local, national and international perspective and identify fundamental sectoral issues.

You will consider varied approaches towards implementing sustainability, across event type, industry sector and country alongside the theoretical thread underpinning them.  

 

Final Major Project (MA only) (60 credits)

In this module, you will undertake your own events research project. You will explore and analyse further a specialist area of contemporary events practice reflecting current theories and debates. In doing so you will initiate research that will inform your future career development.

This final module provides you with the opportunity to reflect on your learning on the course in relation to your personal objectives and professional development.

How you'll learn

With Falmouth Flexible, you access your course content, interactions with other students and tutors, and learning resources, through Canvas, an easy-to-use online platform.  

You can access the course wherever you are in the world, and you can stop, pause and rewind lectures whenever you want.  

 

Learning activities

Engaging learning activities will help you apply theory to practice. They could include: 

  • Concise online presentations to introduce key concepts 
  • Small group and class discussions and crits to facilitate interaction and dialogue 
  • Online critiques to test assumptions, ideas and to receive feedback from peers and tutors 
  • Individual and group tutorials throughout the course 
  • Independent study 
  • Self-evaluation and peer feedback 

 

Assessments

All assessments are taken and submitted online.  

Assessment methods for the masters degree in Creative Events Management can typically include: 

  • Evaluation takes various forms including written coursework and practical activities 
  • Written assessments include reports, a blog, a business plan, a research proposal, a literary review, a sustainability audit as well as a dissertation 
  • ​Practical assessments include collaborative and individual presentations as well as a digital event.

Student support

Throughout your studies, you’ll be supported by a student advisor. Their job is to answer any non-academic queries you may have, and they can be contacted via email, phone, text or WhatsApp.  

They can show you around the online learning platform, guide you through enrolment, and give advice on managing your work/life balance.  

As a Falmouth student, you enjoy an equal status to students studying on campus: 

  • Your own student ID card 
  • Access to online software tutorials at lynda.com 
  • 24/7 online access to library resources 
  • Students’ Union community. 

Teaching team

Designed with employer-focused learning at the core, our MA Creative Events Management team work with global organisations, staff and alumni to provide you with the breadth of experience and networks needed to accelerate your career.

The Sustainable Practice module for example, has been developed with A Greener Festival. This not-for-profit organisation works internationally with festival, events and venues to help them reduce the environmental impact of their work. 

Guest lecturers have included:

  • Steve Strange, one of the founders of X-ray Touring whose clients include Eminem, Coldplay and Snow Patrol
  • Claire Eason- Bassett, Managing Director of award-winning creative event management agency Mackerel Sky Events
  • Gordon Seabright, Director of Eden Project
  • Phil Morgan, Deputy Chief Executive, Chartered Institute of Public Relations (CIPR).

“It was great to be able to do the assignments and combine them with my work at Carlsen Publishing House. For instance, I did a business plan and a sustainability audit on Carlsen’s paper usage.”

Onna Rageth, MA Creative Events Management

Video intro to the course

Meet the course team and find out more about the MA Creative Events Management course:

Watch our MA Creative Events Management videos

 

Creative Events Management

Face-to-face events

Up to twice a year, you’ll have the optional opportunity to meet your classmates and tutors in person. Dates and location of the events will vary. Events usually incorporate a weekend to accommodate busy schedules.  

Previous Creative Event Management face-to-face events have included visiting the world-famous Christmas markets in Berlin. 

The event included a series of activities that explored diverse aspects of the events industry with a focus on risk management as well as the intersection of sustainability, consumerism and tradition. 

Using the lens of the Christmas market, students explored the event practice issues of risk management in large scale non-ticketed events, and sustainability, consumerism and tradition. 

To help students explore these issues in context, they also met representatives from the Event Agency Berlin, one of the city’s leading event production companies.

They also met staff from Albamy and QTEvents, both SMEs based in Berlin offering international event consultancy and management services.  

Find out more about face-to-face events on our student experience page.

How to apply

 

Before you apply 

Before you submit your application, please contact one of our course advisors so they can guide you through the process and ensure you submit the best application possible for entry into the course. 

Call us on  +44 (0)1223 447713.

 

Application steps 

  • Submit an online application form
  • Submit a copy of your first degree certificate or Level 6 equivalent qualification and your IELTS certificate if English is not your first language.

Late applications may be considered if places are available. 

For free advice, please contact our friendly and knowledgeable course advisors on +44 (0)1223 447713.

Fees & funding

Fees

Total course fee 

£10,900 (including £250 acceptance fee)

 

Payment options  

  • One-off payment 
  • Six equal instalments spread over a two-year period. 

 

Payment methods  

Payments can be made online or by phone, using a credit or debit card, or by bank transfer. 

 

Please visit our fees and funding page for more information or call us on +44 (0)1223 447713 to speak to a course advisor.

Funding options

Application offers

We offer a range of bursaries, early application offers, and alumni discounts.

 

Loans

You may be eligible for funding from the UK Government.

 

Please visit our fees and funding page for more information or call us on +44 (0)1223 447713 to speak to a course advisor.

 

Total course fee 

£10,900 (including £250 acceptance fee)

 

Payment options  

  • One-off payment 
  • Six equal instalments spread over a two-year period. 

 

Payment methods  

Payments can be made online or by phone, using a credit or debit card, or by bank transfer. 

 

Please visit our fees and funding page for more information or call us on +44 (0)1223 447713 to speak to a course advisor.

Application offers

We offer a range of bursaries, early application offers, and alumni discounts.

 

Loans

You may be eligible for funding from the UK Government.

 

Please visit our fees and funding page for more information or call us on +44 (0)1223 447713 to speak to a course advisor.

 

Hear from a graduate

What's it like to study on the course?

Bettina Snowden talks about her experience on the MA Creative Events Management course in our video.

 

 

Falmouth sign
Contact us

If you have any questions about the programme, our experienced course advisors are here to help.

You can call our friendly and knowledgeable team on +44 1223 447713. 

Creative Events Management resources