Online Masters Degree in Advertising Strategy & Planning

Online Masters Degree in Advertising Strategy & Planning

Advertising Strategy & Planning Course Overview

This programme is available for part-time study as Masters (MA) or Postgraduate Diploma (PGDip). The course structure is designed to enable you to undertake a comprehensive, searching, in depth examination of advertising practice. 

This masters degree focuses on the rigorous and demanding stages of research, strategy and planning procedures, giving you a full overview of advertising practice, its functions and roles.

The online masters comes from the School of Communications within Falmouth University; synonymous with excellent teaching, fuelled by industry contacts and recognised for having an international alumni body.

Award Title:
MA Advertising Strategy & Planning
(also available to study to PGDip level)
Awarding Body: Falmouth University
Level: 7
Mode of study: online, part-time 
Duration: MA 2 years; PGDip14 months

Masters degree summary

  • Accelerate your career trajectory within the global advertising & marketing industry
  • Acquire the skills to operate seamlessly within the world of advertising & marketing

Hear from a graduate about her experience on the course: 

CIM accreditation

The Masters in Advertising Strategy & Planning is accredited by the Chartered Institute of Marketing (CIM). The course is part of the Graduate Gateway Programme which provides students with a unique opportunity to gain a CIM professional qualification or award alongside their degree. 

On-demand videos with the Course Coordinator

Watch Amber Burton, Module Leader and Course Coordinator for the MA in Advertising Strategy & Planning, in our on-demand videos as she discusses how this masters degree can help you excel in your career.

Watch our on-demand videos

Who is this masters degree for?

This international-facing masters delivers not only knowledge, but enhances career opportunities through extended networks, in an industry where being connected is essential. The flexible mode of delivery will enable you to continue your work, while developing new skills directly related to your current role, or to enhance your employability.

This masters degree is suitable for applicants who may be:

  • Interested in brands, media, marketing, people, technology, arts & culture
  • Curious, creative, analytical, driven and collaborative

You may be:

  • Looking for a course that'll give you the broad skills to work in an ad agency in a planning or strategic role
  • Working in a marketing, media or brand manager role and wanting to have a greater insight into advertising, agency functions, the creative process, how to deliver a brief, evaluate creative concepts and understand contemporary media channels
  • Working within an advertising agency in a junior capacity and looking to enhance your job performance and accelerate your career path
  • An individual with experience in the creative departments of an advertising agency looking to move into a strategic role
  • Currently working within broad marketing roles (client side) and wishing to establish a change in career path and seek employment in advertising (agency side)

"Getting an MA has been especially useful since I work as an independent consultant and writer. Having a degree helps to legitimise my existing knowledge and experience, both in my mind and in the eyes of my prospective clients."

Dhyana Kim, MA Advertising Strategy & Planning graduate

Course content


You will need to complete four 30-credit modules and one 60-credit project (180 credits in total). All modules on the course are compulsory and must be passed in order to complete the award.


You will need to complete four 30-credit modules (120 credits in total). All modules on the course are compulsory and must be passed in order to complete the award. A dissertation (major project) is not required.

Core Modules Credits
Brands & Consumers 30
Communication strategy & creative development 30
Media strategy & channels 30
Agency practice & management 30
Major project (MA only) 60


  • Written assignments(no examinations)
  • Combination of visual, verbal and written works, tailored specifically to each module e.g. essays, briefs, marketing plans, individual reports, collaborative presentations and advertising campaigns

How you study

You may choose to:

  1. Study entirely online.
  2. Study online and attend optional face to face events

You will be given the opportunity to attend up to two events per academic year and dates and location of the events will vary. Events usually incorporate a weekend to accommodate busy schedules. More information is available on the face to face events page.


Taught by industry experts

Designed with employer-focused learning at the core, our courses work with global organisations, staff and alumni to provide you with the breadth of experience and networks needed to accelerate your career.

Learn more about our MA Advertising Strategy & Planning Tutors.


Key texts

Course Coordinator Amber Burton recommends the following books about the advertising industry:

  • Confessions of an Advertising Man, David Ogilvy
  • Hegarty on Advertising: Turning Intelligence into Magic, John Hegarty
  • The Choice Factory, Richard Shotton

Learning activities

There will be guided learning activities consisting of:

  • Concise online presentations to introduce key concepts
  • Small group and class discussions and crits to facilitate interaction and dialogue
  • Online critiques to test assumptions, ideas and to receive feedback from peers and tutors
  • Individual and group tutorials throughout the course
  • Independent study
  • Self-evaluation and peer feedback


As a Falmouth student, you enjoy an equal status to students studying on campus:

  • Your own student ID card
  • Access to online software tutorials at
  • 24/7 online access to library resources
  • Students’ Union community
  • Access to our Student Support Services offering academic and personal support

Entry Requirements

  • An honours degree or Level 6 equivalent qualification
  • Proof of proficiency in English (minimum overall score of IELTS 6.5 with at least 6.0 in Reading, Writing, Speaking and Listening or TOEFL IBT (Internet Based Test) with a minimum of 88 overall and at least 21 in all 4 components).

We also accept a range of equivalent recognised English language qualifications. Candidates without a degree or formal qualification are still encouraged to apply. For more information regarding equivalent international qualifications and Accreditation of Prior Learning (APL) please call us on +44 (0)1223 447713 or view our handy article:


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