This international-facing course delivers not only knowledge, but enhances career opportunities through extended networks, in an industry where being connected is essential. The flexible mode of delivery will enable you to continue your work, while developing new skills directly related to your current role, or to enhance your employability.
This course is suitable for applicants who may be:
- Interested in brands, media, marketing, people, technology, arts & culture
- Curious, creative, analytical, driven and collaborative
You may be:
- Looking for a course that'll give you the broad skills to work in an ad agency in a planning or strategic role
- Working in a marketing, media or brand manager role and wanting to have a greater insight into advertising, agency functions, the creative process, how to deliver a brief, evaluate creative concepts and understand contemporary media channels
- Working within an advertising agency in a junior capacity and looking to enhance your job performance and accelerate your career path
- An individual with experience in the creative departments of an advertising agency looking to move into a strategic role
- Currently working within broad marketing roles (client side) and wishing to establish a change in career path and seek employment in advertising (agency side)
You will need to complete four 30-credit modules and one 60-credit project (180 credits in total). All modules on the course are compulsory and must be passed in order to complete the award.
You will need to complete four 30-credit modules (120 credits in total). All modules on the course are compulsory and must be passed in order to complete the award. A dissertation (major project) is not required.
|Brands & Consumers
|Communication strategy & creative development
|Media strategy & channels
|Agency practice & management
|Major project (MA only)
You may choose to:
- Study entirely online.
- Study online and attend optional face to face events
You will be given the opportunity to attend up to two events per academic year and dates and location of the events will vary. Events usually incorporate a weekend to accommodate busy schedules. More information is available on the face to face events page.
Designed with employer-focused learning at the core, our courses work with global organisations, staff and alumni to provide you with the breadth of experience and networks needed to accelerate your career.
Learn more about our MA Advertising Strategy & Planning Tutors
Course Coordinator Amber Burton recommends checking out the following books if you're interested in the Advertising Strategy & Planning course:
- Confessions of an Advertising Man, David Ogilvy
- Hegarty on Advertising: Turning Intelligence into Magic, John Hegarty
- The Choice Factory, by Richard Shotton
There will be guided learning activities consisting of:
- Concise online presentations to introduce key concepts
- Small group and class discussions and crits to facilitate interaction and dialogue
- Online critiques to test assumptions, ideas and to receive feedback from peers and tutors
- Individual and group tutorials throughout the course
- Independent study
- Self-evaluation and peer feedback
As a Falmouth student, you enjoy an equal status to students studying on campus:
- Your own student ID card
- Access to online software tutorials at lynda.com
- 24/7 online access to library resources
- Students’ Union community
- Access to our Student Support Services offering academic and personal support
- An honours degree or Level 6 equivalent qualification
- Proof of proficiency in English (minimum overall score of IELTS 6.5 with at least 6.0 in Reading, Writing, Speaking and Listening or TOEFL IBT (Internet Based Test) with a minimum of 88 overall and at least 21 in all 4 components).
We also accept a range of equivalent recognised English language qualifications. Candidates without a degree or formal qualification are still encouraged to apply. For more information regarding equivalent international qualifications and Accreditation of Prior Learning please call us on +44 (0)1223 447713.
- Submit an online application form.
- Submit a copy of your first degree certificate or Level 6 equivalent qualification and your IELTS/TOEFL certificate if English is not your first language
Please contact us for FREE advice.
Call +44 (0)1223 447713
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