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Take Advantage of These Industry Trends After Your Advertising Strategy & Planning Course

Wed 08 Nov 2017

Take Advantage of These Industry Trends After Your Advertising Strategy & Planning Course

Understand How Sponsored Content is Changing as You Complete Your Online MA in Advertising Strategy
Use Your Strategy & Planning Expertise to Refine Influencer Marketing Campaigns
New Formats Like Outstream Video Offer Exciting Options for Advertising

In a fast-paced industry like advertising, staying on top of trends is incredibly important to your career success. Whether you are vying for a promotion, trying to run a cutting-edge campaign, or simply want to know what will be coming down the line, keeping your finger on the pulse will serve you well as you move forward in your career.

As a postgraduate advertising strategy and planning student, you will be learning from industry leaders with forward-thinking insights who can help you to evolve with changes in the sector. Keep reading for a few trends in the industry that you can stay aware of to supplement your education and give yourself a head-start in your career.

Understand How Sponsored Content is Changing as You Complete Your Online MA in Advertising Strategy

One major advertising trend you should stay on top of as you move forward in your career is the changing role of paid content and native advertising. These are promotional pieces which are designed to resemble a website’s ordinary content in order to engage consumers more easily, such as a sponsored article or video.

The line between editorial content and advertising is becoming more blurred, and advertising strategy experts must be aware of this when planning ad campaigns, as this sort of paid content may become an increasingly important component of them in the future.

Content marketing and native advertising may play bigger roles in your strategies in the future

Consumers are also becoming increasingly media literate, and many can now spot content that is not genuine, so strategists who employ content marketing or native advertising must be able to shape it to fit in seamlessly with its surroundings and maintain trust with their audience.

Use Your Strategy & Planning Expertise to Refine Influencer Marketing Campaigns

This consumer sensitivity to authenticity has given rise to another advertising trend: the role of the “social media influencer.” Many brands have added influencer marketing to their advertising strategies, especially when advertising to younger consumers in the Millennial and Generation Z demographics.

Over Instagram, Snapchat, Twitter, and other social media platforms, celebrities and other icons will put images and testimonials about products in paid posts on their social media feeds, often reaching millions of consumers. As you finish your online MA in advertising strategy and planning, being aware of influencer marketing trends will help you successfully develop advertising strategies that can reach younger consumers more authentically.

The strategic use of social media influencers is an important skill for advertising strategists

New Formats Like Outstream Video Offer Exciting Options for Advertising

Finally, new advertising formats like outstream video can be a great resource for up-and-coming advertising strategists to give their campaigns a digital edge. Outstream video is a video advertising format that allows advertisers to publish their content in a wider range of online contexts – for example, in the middle of a text article online – rather than just during videos on platforms like YouTube.

This means that video ads are no longer just the purview of online video platforms and TV streaming services, allowing advertisers to gain even wider online exposure. By keeping your eye on new trends in advertising formats like this, you can hit the ground running when you finish your advertising strategy & planning programme and keep your career on the cutting edge.

Do you want to learn how to shape innovative advertising strategies?

Contact Falmouth Flexible to learn how you can apply to our online Masters and online PGDip in Advertising Strategy & Planning!