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Keep an Eye on These Tech Trends After Your MA in Event Management

Wed 20 Dec 2017

Keep an Eye on These Tech Trends After Your MA in Event Management

Explore Virtual Reality After Your MA in Event Management
Event Management Masters Degree Grads Should Know About Radio Frequency Identification
Live Streaming is Connecting Events to Larger Audiences
MA in Event Management Grads Must Keep Social Media Integration in Mind

The event management industry is fast-paced and highly attuned to changing trends in the social and business spheres. As a result, being trend-savvy is a very important attribute for the up-and-coming event management professional, especially when it comes to technology.

Which tech trends are slated to have the biggest impact on event management practices in the near future? Keep reading to learn about a few of the new technological developments on the horizon that are helping event managers break new ground and develop more effective and engaging experiences for clients.

Explore Virtual Reality After Your MA in Event Management

One tech trend that is generating a lot of buzz both in and outside the event management industry is virtual reality (VR). VR uses computers to generate realistic sounds, images, and other sensations in order to make it appear that a user is physically present in a computer-generated environment.

VR is most often done through headsets that alter what users can see. For event management professionals, VR greatly expands the realm of possibilities for an event. You can transport attendees to another location, simulate realistic versions of high-risk experiences, or even place them in fantasy scenarios. With VR, the options are endless, and it’s no surprise that is has become increasingly common at promotional events, festivals, and even professional conferences.

 The use of VR technology at corporate events is becoming increasingly popular

Event Management Masters Degree Grads Should Know About Radio Frequency Identification

A challenging aspect of event management work is logistics. Specifically, keeping track of inventory, staff, and guests at an event can often be a monumental task for graduates with an MA in Creative Event Management. One tech trend that is taking the edge off this problem is radio-frequency identification (RFID).

Using electromagnetic fields to identify and track objects, RFID wristbands are becoming increasingly popular at large-scale events like festivals and amusement parks, as they allow wearers to “check-in” quickly, and often eliminate the need for event attendees to carry cash as their payment information can be connected to the bands. RFID also allows event organisers to gain real-time data about their event and attendee behaviour.  

Live Streaming is Connecting Events to Larger Audiences

With the success of apps like Periscope and Facebook Live, live streaming has become accessible to users without advanced video and broadcast software. This can benefit event management professionals in two ways.

First, it makes it easy to stream promotional content and portions of an event at a low cost, and in a manner that is easily integrated with other social media platforms. Second, it allows event attendees to broadcast their experiences to their friends and followers, generating organic hype and awareness that is authentic and relatable for viewers.

With live streaming, attendees provide authentic promotion and engagement for your event

MA in Event Management Grads Must Keep Social Media Integration in Mind

Finally, after completing your event management masters degree, it will be important to continuously cultivate new ways of engaging with clients and event attendees on social media. Social media is one of the most prolific and direct channels through which you can communicate with your desired audience, and different platforms have a number of new and innovative ways to help you do so.

For instance, you can develop location or event-specific SnapChat filters to encourage attendees to make your event a part of their online presence, invite them to share photos on platforms like Instagram, or even communicate directly with them through messaging apps like WhatsApp. By carefully utilising the tools and trends of technology, you can be sure of being on the cutting edge throughout your career in the event management industry.

Do you want to make your mark on the event management industry?

Contact Falmouth Flexible to learn how an online MA degree can help you make this happen.