Get a Global Industry Outlook with an MA in Advertising Strategy

Tue 1 Dec 2020

An Online Master’s Degree in Advertising Strategy & Planning Combines the Big Picture with Precision
Use your MA in Advertising Strategy to Synthesise Global Perspectives
Expand your Network by Pursuing an Advertising Master’s Degree

As an industry that is closely tied to the world of media and communications, advertising is fast-paced and changing rapidly. With digital platforms shifting to the forefront, the world of advertising has become more interconnected, multi-faceted, and in a sense, smaller. For the advertising professional, whether an experienced strategist or a new associate, this shifting industry environment requires a truly comprehensive, global perspective in order to take full advantage of its opportunities.

Pursuing an MA in Advertising Strategy & Planning is a savvy way for you to develop such a perspective. Falmouth’s Flexible course offers students an employer-focused course in cooperation with global organisations and industry-focused staff all of which can help you develop the knowledge and skills you need to find success in an increasingly-global advertising industry.

An Online Master’s Degree in Advertising Strategy & Planning Combines the Big Picture with Precision

A successful advertiser needs to be able to understand the viewpoints of many different markets and audiences all while crafting content and media that delivers the precise product and brand messaging that needs to be conveyed.  Pursuing an MA in Advertising Strategy can help you bring together a macro-scale strategic vision and a grounded approach to successful campaigns. Falmouth’s Flexible MA in Advertising Strategy & Planning covers both the core principles of advertising and strategy, as well as the practical skills needed to optimise modern communication channels and thrive in the agency environment: the ideal combination to help you develop a universal, well-rounded skill-set.

MA in advertising strategy

Ground your big ideas in delicate strategy

Use your MA in Advertising Strategy to Synthesise Global Perspectives

At first glance, an online degree might not seem like the ideal circumstance in which to meet other motivated, like-minded students. However, for a course in advertising strategy and planning, a decentralised programme is actually quite ideal. Students in Falmouth’s flexible course come from all over the world and, as such, bring with them a diverse array of critical perspectives. Access to your fellow students is built into the course with exercises like peer feedback, group tutorials, and small group discussions. With an online MA in Advertising Strategy & Planning, you will have access to a range of people and ideas that would be unlikely in an on-campus programme.

Expand your Network by Pursuing an Advertising Master’s Degree

This diversity of students, ideas, and perspectives will not only shape the experience of your Advertising Master’s degree, it will also benefit you throughout your career. Interaction with your fellow students online is a great way to start or continue building a professional network in the advertising industry with others who have similar skills, goals, and passions to yours. Further, Falmouth’s MA course also holds optional in-person residential workshops twice per year in locations around the world such as the UK, the Middle East, and Asia. These residential sessions give you the opportunity to make more meaningful and lasting connections with your fellow students from around the world, as well as your instructors, in turn helping you boost your advertising career with an authentically global perspective.

advertising master’s degree

Join a global network of talented advertisers like you at Falmouth

Do you want to start on the path to earning an online Master's degree in Advertising Strategy & Planning?

Contact Falmouth to learn more.

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