Online Masters in Advertising Strategy & Planning | Flexible MA
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Online Masters Degree in Advertising Strategy & Planning

Advertising Strategy & Planning Course Overview

The course structure is designed to enable you to undertake a comprehensive, searching, in depth examination of advertising practice. The course focuses on the rigorous and demanding stages of research, strategy and planning procedures, giving you a full overview of advertising practice, its functions and roles.

The course comes from the School of Communication Design within Falmouth University; synonymous with excellent teaching, fuelled by industry contacts and recognised for having an international alumni body.

Award Title: MA Advertising Strategy & Planning
Awarding Body: Falmouth University
Level: 7
Mode of study: online, part-time 
Duration: 2 years


  • Accelerate your career trajectory within the global advertising & marketing industry
  • Acquire the skills to operate seamlessly within the world of advertising & marketing

Who is this course for?

This international-facing course delivers not only knowledge, but enhances career opportunities through extended networks, in an industry where being connected is essential. The flexible mode of delivery will enable you to continue your work, while developing new skills directly related to your current role, or to enhance your employability.

This course is suitable for applicants who may be:

  • Interested in brands, media, marketing, people, technology, arts & culture
  • Curious, creative, analytical, driven and collaborative

You may be:

  • Looking for a course that'll give you the broad skills to work in an ad agency in a planning or strategic role
  • Working in a marketing, media or brand manager role and wanting to have a greater insight into advertising, agency functions, the creative process, how to deliver a brief, evaluate creative concepts and understand contemporary media channels
  • Working within an advertising agency in a junior capacity and looking to enhance your job performance and accelerate your career path
  • An individual with experience in the creative departments of an advertising agency looking to move into a strategic role
  • Currently working within broad marketing roles (client side) and wishing to establish a change in career path and seek employment in advertising (agency side)

Course content

You will need to complete four 30-credit modules and one 60-credit project (180 credits in total). All modules on the course are compulsory and must be passed in order to complete the award.

Core Modules Credits
Brands & Consumers 30
Communication strategy & creative development 30
Media strategy & channels 30
Agency practice & management 30
Major project 60


  • Written assignments(no examinations)
  • Combination of visual, verbal and written works, tailored specifically to each module e.g. essays, briefs, marketing plans, individual reports, collaborative presentations and advertising campaigns

How you study

You may choose to:

  1. Study entirely online without attending any face-to-face workshops.
  2. Study online and attend optional residential workshops, held biannually at various locations such as the UK, Asia or the Middle East.

A typical workshop will start on Friday and end on Monday. The exact days, length and format will vary according to the event but will be set in order to be of most value to you. We will inform you well in advance, giving you as much time as possible to arrange your travel and accommodation. Attendance is strongly encouraged although not compulsory.

Taught by industry experts

Designed with employer-focused learning at the core, our courses work with global organisations, staff and alumni to provide you with the breadth of experience and networks needed to accelerate your career.

Learning activities

There will be guided learning activities consisting of:

  • Concise online presentations to introduce key concepts
  • Small group and class discussions and crits to facilitate interaction and dialogue
  • Online critiques to test assumptions, ideas and to receive feedback from peers and tutors
  • Individual and group tutorials throughout the course
  • Independent study
  • Self-evaluation and peer feedback


As a Falmouth student, you enjoy an equal status to students studying on campus:

  • Your own student ID card
  • Access to online software tutorials at
  • 24/7 online access to library resources
  • Students’ Union community
  • Access to our Student Support Services offering academic and personal support

Entry Requirements

  • An honours degree or Level 6 equivalent qualification
  • Proof of proficiency in English (minimum overall score of IELTS 6.5 with at least 6.0 in Reading, Writing, Speaking and Listening)

We also accept a range of equivalent recognised English language qualifications. Candidates without a degree or formal qualification are still encouraged to apply. For more information regarding equivalent international qualifications and Accreditation of Prior Learning please call us on +44 (0)1223 447713.

Financing your studies

You can take advantage of:

  • Early bird discounts
  • Falmouth Flexible Bursaries
  • Alumni discount (15% to Falmouth alumni)
  • Refer a friend rewards

For more information about bursaries and other opportunities for financial assistance, please click here or call us on +44 (0)1223 447713.

Terms and conditions apply

How to apply

  • Apply online here or email your completed application form to
  • Submit a copy of your first degree certificate or Level 6 equivalent qualification and your IELTS/TOEFL certificate if English is not your first language

Please contact us for FREE advice.
Call 0800 5999123 or +44 (0)1223 447713

Start dates and application deadlines

There are three start dates per year.

2017/18 Academic Year
Application deadline Course start date
31 August 2017 25 September 2017
30 November 2017 29 January 2018

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